{"title":"Neutralizing Shampoos","description":"\u003cp\u003eNeutralizing Shampoos\u003c\/p\u003e","products":[{"product_id":"african-essence-neutralizing-shampoo-8oz","title":"AFRICAN ESSENCE Neutralizing Shampoo (8oz)","description":"\u003cul\u003e\n\u003cli\u003eThis African Miracle recipe has been used for generations to moisturize and condition from head to toe.\u003c\/li\u003e\n\u003cli\u003eCreated from a combination of the finest Miracle oils and herbs, African Pride Hair, Scalp, and Skin Oil Mists dry formula absorbs into the skin and scalp in an instant, leaving you feeling smoother and silkier than you ever thought possible.\u003c\/li\u003e\n\u003cli\u003eIt restores your hair's natural luster and shines beautifully.\u003c\/li\u003e\n\u003cli\u003eRestores hair's luster and shine. Daily use helps hair stay strong and shiny.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e(Barcode: 746817681093)\u003c\/p\u003e","brand":"AFRICAN ESSENCE","offers":[{"title":"Default Title","offer_id":46819405627645,"sku":"AES68109","price":2.19,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/2510\/8894\/files\/4170efcc-6b2e-40e6-99be-1e56d08b719a.jpg?v=1761971003"},{"product_id":"loc-n-squeaky-clean-detox-shampoo-8oz","title":"LOC N Squeaky Clean Detox Shampoo (8oz)","description":"\u003cp\u003e\u003cstrong\u003eSqueaky Clean Detox Shampoo\u003c\/strong\u003e is a 100% natural, pH balanced, shampoo. Specifically developed to address build-up on hair.\u003c\/p\u003e\u003cp\u003eJust what it says! Squeaky Clean!  using only vegetable-derived, and safe, ingredients for overall scalp health … with an emphasis on hair cleansing, scalp stimulation, and healthy hair.\u003c\/p\u003e\u003cp\u003eAll of the attributes of a salon shampoo, are developed with essential nutrients to feed the hair and scalp, along with gentle circulatory enhancement to support a healthy scalp, and hair as a result. Vegetable-derived surfactants, and natural preservatives, cleanse the hair, gently and effectively, without stripping it, to support the scalp’s natural oil reserves and pH mantle.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSoft silky, creamy, feel\u003c\/li\u003e\n\u003cli\u003eMild cleansers nurture the skin and protect the hair.\u003c\/li\u003e\n\u003cli\u003eAccepts fragrance readily to minimize production times.\u003c\/li\u003e\n\u003cli\u003eHolds fragrance well to minimize fragrance and help avoid sensitivities.\u003c\/li\u003e\n\u003cli\u003eSuitable for use unscented, will only thicken slightly when fragrance is added.\u003c\/li\u003e\n\u003cli\u003e100% natural\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e(Barcode: 860009903227)\u003c\/p\u003e","brand":"Loc N","offers":[{"title":"Default Title","offer_id":46819568222461,"sku":"LON90322","price":20.69,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/2510\/8894\/files\/bbee0dcd-30ec-418e-81f7-517ee9886a48.jpg?v=1761977626"},{"product_id":"biosilk-color-therapy-cool-blonde-shampoo-12oz","title":"BIOSILK Color Therapy Cool Blonde Shampoo (12oz)","description":"\u003ch6\u003e\u003cspan style=\"color: #b8312f;\"\u003e* Cannot be sold through Amazon \u0026amp; Walmart Online.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch1\u003eBIOSILK Color Therapy Cool Blonde Shampoo (12oz)\u003c\/h1\u003e\n\u003ch2\u003eViolet-tint toning shampoo that neutralizes brass and keeps blondes cool\u003c\/h2\u003e\n\u003cp\u003eThis gentle, sulfate-free \u003cstrong\u003ecolor-care shampoo\u003c\/strong\u003e helps reduce brassiness in blonde and highlighted hair. Its violet tint counteracts unwanted yellow on lightened, grey, and white hair for cooler, brighter results—while BioSilk’s Color Therapy system supports softness and glossy shine.\u003c\/p\u003e\n\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeeps blondes cooler\u003c\/strong\u003e—helps minimize brassiness for a fresher, cool-toned finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralizes yellow\u003c\/strong\u003e—violet tint counteracts yellow on grey\/white and lightened hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor protection\u003c\/strong\u003e—designed to help maintain vibrancy on highlighted and lightened hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-free cleanse\u003c\/strong\u003e—cleans gently without harsh sulfates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilky shine\u003c\/strong\u003e—leaves hair soft and glossy as part of the Color Therapy system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair and massage into a rich lather.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly; repeat if needed.\u003c\/li\u003e\n\u003cli\u003eFollow with BioSilk Color Therapy Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4\u003eBest For\u003c\/h4\u003e\n\u003cp\u003eHighlighted\/lightened blondes and those with grey or white hair seeking brass control, gentle cleansing, and a cooler, brighter tone.\u003c\/p\u003e\n\u003ch4\u003eBonus Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePart of the BioSilk Color Therapy system featuring silk and botanical extracts (e.g., rooibos, bamboo, gooseberry) for color care and shine.\u003c\/li\u003e\n\u003cli\u003ePairs perfectly with BioSilk Color Therapy Conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003ePro Tip\u003c\/h5\u003e\n\u003cp\u003eAlternate with your everyday shampoo to maintain a cool tone. If hair is very porous, start with shorter contact time and build up gradually.\u003c\/p\u003e","brand":"BIOSILK","offers":[{"title":"Default Title","offer_id":46819572220157,"sku":"BSI73057","price":12.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/2510\/8894\/files\/05a1a04d-89d6-4e8f-9ad4-8132075379a9.jpg?v=1761977645"},{"product_id":"vitale-olive-oil-anti-breakage-neutralizing-shampoo-16oz","title":"VITALE Olive Oil Anti-Breakage Neutralizing Shampoo (16oz)","description":"\u003cul\u003e\n\u003cli\u003eVitale Olive Oil Anti-Breakage Neutralizing Shampoo is designed with natural botanical ingredients to effectively cleanse the hair and remove all relaxer residue.\u003c\/li\u003e\n\u003cli\u003eInfused with Olive Oil to strengthen as it neutralizes and detangles, it leaves hair feeling moisturized and incredibly smooth.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e(Barcode: 743690043772)\u003c\/p\u003e","brand":"Vitale","offers":[{"title":"Default Title","offer_id":46819578708221,"sku":"VIT04377","price":5.09,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/2510\/8894\/files\/3f9d1a1b-dd12-4c60-9364-712f3b4b8bad.jpg?v=1761977677"},{"product_id":"isoplus-neutralizing-shampoo-16oz","title":"ISOPLUS Neutralizing Shampoo (16oz)","description":"\u003cul\u003e\n\u003cli\u003eIsoplus Neutralizing Shampoo contains rich concentrated ingredients that remove excess alkali and caustic residue after hair has been relaxed.\u003c\/li\u003e\n\u003cli\u003eAdjust hair to its normal pH balance\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e(Barcode: 021306210566)\u003c\/p\u003e","brand":"ISOPLUS","offers":[{"title":"Default Title","offer_id":46819598401789,"sku":"ISO21056","price":5.09,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/2510\/8894\/files\/663b6a32-1029-4d1c-9673-6e72fe510982.jpg?v=1761978298"},{"product_id":"ors-olive-oil-professional-neutralizing-shampoo-33oz","title":"ORS Olive Oil Professional Neutralizing Shampoo (33oz)","description":"\u003cul\u003e\n\u003cli\u003eRemoves Surface Residue And Calcium Build-Up\u003c\/li\u003e\n\u003cli\u003eLeaves The Hair Cleansed From The Inside Out\u003c\/li\u003e\n\u003cli\u003eNeutralizes, Conditions \u0026amp; Detangles Hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e(Barcode: 632169111442)\u003c\/p\u003e","brand":"ORS","offers":[{"title":"Default Title","offer_id":46819631857917,"sku":"ORS11144","price":12.29,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/2510\/8894\/files\/3614ac59-c104-443a-bade-3bcd33ff06d2.jpg?v=1761978937"},{"product_id":"motions-sulfate-free-neutralizing-shampoo","title":"MOTIONS Sulfate Free Neutralizing Shampoo","description":"\u003cul\u003e\r\n\u003cli\u003eMotions Professional Neutralizing Shampoo Motions Neutralizing Shampoo gently removes residual alkali from the hair and scalp following the relaxer process. \u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e(Barcode: 802535335165,802535335325)\u003c\/p\u003e","brand":"MOTIONS","offers":[{"title":"16oz","offer_id":46819651879165,"sku":"MOT33515","price":10.09,"currency_code":"CAD","in_stock":true},{"title":"32oz","offer_id":46819651977469,"sku":"MOT33532","price":13.09,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/2510\/8894\/files\/5c702323-7728-434c-9bc6-88846485d356.jpg?v=1761979538"},{"product_id":"hawaiian-silky-neutralizing-shampoo-8oz","title":"HAWAIIAN SILKY Neutralizing Shampoo (8oz)","description":"\u003cul\u003e\n\u003cli\u003eHawaiian Silky Neutralizing Shampoo with Color Indicator can be used after any non-mixed relaxers.\u003c\/li\u003e\n\u003cli\u003eIt removes all traces of chemicals from the hair and returns hair to its normal pH.\u003c\/li\u003e\n\u003cli\u003eIt has a color alert system that causes lather to turn pink if the relaxer remains in hair.\u003c\/li\u003e\n\u003cli\u003eThis unique formula also softens and detangles rather than leaving it rough and difficult to comb.\u003c\/li\u003e\n\u003cli\u003eFor all type of hairs\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e(Barcode: 721085200214)\u003c\/p\u003e","brand":"Hawaiian Silky","offers":[{"title":"Default Title","offer_id":46819658793213,"sku":"HSI20021","price":6.09,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/2510\/8894\/files\/13d1b57b-f68c-4de6-870e-b1a5897276ab.jpg?v=1761979669"},{"product_id":"isoplus-neutralizing-shampoo-1-gal","title":"ISOPLUS Neutralizing Shampoo  (1 Gal)","description":"\u003cdiv class=\"product-description\"\u003e\n\u003ch1\u003eIsoplus Color Indicating Neutralizing Shampoo (1 Gallon)\u003c\/h1\u003e\n\u003cp\u003eEnsure the ultimate safety and health of your clients' hair with the professional-grade \u003cstrong\u003eIsoplus Color Indicating Neutralizing Shampoo\u003c\/strong\u003e. An absolute necessity after any chemical relaxer treatment, this specialized shampoo immediately stops the chemical processing and restores the hair's natural pH balance. Featuring a built-in visual color alarm, the lather turns pink if any relaxer residue is left on the hair and turns completely white when the hair is 100% clean and safe. Packaged in a massive 1-gallon jug, it is the ultimate cost-effective backbar essential for busy salons and professional stylists.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart Color-Indicating Technology:\u003c\/strong\u003e Takes the guesswork out of washing! The rich lather turns PINK when chemical relaxer is still present and pure WHITE when the hair is completely neutralized and clean.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRestores pH Balance:\u003c\/strong\u003e Instantly stops the relaxing process and lowers the hair's pH level back to its natural, healthy state, preventing over-processing, shedding, and severe breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Cleansing \u0026amp; Conditioning:\u003c\/strong\u003e Effectively removes all traces of harsh chemicals, dirt, and heavy oils while infusing the hair with essential conditioning agents to prevent post-relaxer dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMassive 1 Gallon Salon Size:\u003c\/strong\u003e The enormous 1-gallon (128 oz) jug provides incredible long-term value and is a must-have for professional salon backbars that perform frequent chemical services.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves Manageability:\u003c\/strong\u003e Helps to detangle the hair and smooth the hair cuticle, making it much easier to comb through and style after a relaxing treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003e*Crucial Step: This shampoo MUST be used immediately after rinsing out a hair relaxer.\u003c\/em\u003e\u003cbr\u003e \u003cstrong\u003e1. Rinse Relaxer:\u003c\/strong\u003e Thoroughly rinse the relaxer creme from the hair with warm water for at least 3-5 minutes before applying shampoo.\u003cbr\u003e \u003cstrong\u003e2. Apply Shampoo:\u003c\/strong\u003e Apply a generous amount of \u003cstrong\u003eIsoplus Neutralizing Shampoo\u003c\/strong\u003e and massage it into a rich lather throughout the hair and scalp.\u003cbr\u003e \u003cstrong\u003e3. Check the Color:\u003c\/strong\u003e Observe the color of the lather. If it is \u003cstrong\u003ePINK\u003c\/strong\u003e, relaxer residue is still present.\u003cbr\u003e \u003cstrong\u003e4. Rinse \u0026amp; Repeat:\u003c\/strong\u003e Rinse thoroughly and shampoo again. Repeat this process until the lather is completely \u003cstrong\u003eWHITE\u003c\/strong\u003e, indicating the hair is fully neutralized and safe.\u003cbr\u003e \u003cstrong\u003e5. 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