AS I AM Curl Color (3oz) - Hot Red

As I Am Curl Color - Hot Red (3oz / 85g)

Express yourself with a bold, vibrant pop of color without committing to permanent dyes or risking chemical damage. As I Am Curl Color in Hot Red is a revolutionary, temporary color gel that provides a fierce, high-impact red hue while delivering the exceptional moisturizing benefits of a premium curl styling cream. Powered by advanced Sub-Micron Technology, this specialized formula deposits striking pigment onto the outside of the hair shaft rather than penetrating the delicate cuticle core. Infused with Jamaican Black Castor Oil and Ceramides, it enhances your natural curl definition, locks in essential hydration, and washes out completely clean in just one shampoo wash.

Key Benefits

• Vibrant Temporary Color: Delivers a vivid, head-turning Hot Red tint that shows up beautifully on all hair levels, including dark brown and black hair, without bleaching.
• Damage-Free Formula: Zero ammonia, peroxide, or developer means your natural curl pattern remains safe, healthy, and completely unaltered.
• Moisture-Rich Conditioning: Enriched with Jamaican Black Castor Oil and Ceramides to nourish the hair fiber, boost elasticity, and prevent dry, chalky stiffness.
• Strong Hold & Definition: Functions as a high-performance styling gel that clumps curls, coils, and waves together for maximum definition and frizz control.
• Flake-Free Wear: Dries smoothly with excellent flexibility, minimizing color transfer, rubbing off, or powdery flaking once completely dry.
• Effortless Wash-Out: The water-soluble formula easily rinses away with your favorite As I Am shampoo, making it perfect for weekend styles or festival looks.

How to Use

1. Prep: Start with clean, thoroughly detangled hair. Ensure hair is damp to wet for the smoothest, most even color distribution.

2. Section & Protect: Section your hair into manageable parts. Drape a dark towel over your shoulders and wear gloves during application to prevent temporary skin staining.

3. Apply: Take a quarter-sized amount of Curl Color gel and work it evenly through a section from root to tip. Use a raking, shingling, or finger-coiling technique to define your natural pattern.

4. Dry: Allow your hair to air dry completely, or use a blow dryer with a diffuser attachment on a low-heat setting to speed up the process and set the pigment bonds. Do not touch or manipulate hair until it is 100% dry.

5. The "Pro" Color Tip: For an even more intense, fiery red payoff, layer a slightly larger amount of gel onto the strands. To avoid product clumping, do not combine this with heavy leave-in conditioners or oil-rich creams beforehand.

6. Removal: When you're ready to switch back, simply wash your hair thoroughly with warm water and a clarifying or moisturizing shampoo.